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“Text2Give” initiative will support military, RCMP charities

(MONCTON – September 3, 2015) New Brunswick based organization, Atlantic Maple Leaf held a news conference today at Moncton City Hall to announce the launch of Text2Give. This mobile giving campaign is part of the fundraising efforts for Lest We Forget - N’oublions jamais which is a special remembrance event being held on November 10 and 11 at the Moncton Coliseum.

Proceeds from the Text2Give campaign and the Lest We Forget - N’oublions jamais event will go to benefit the Military Families Fund, the Cadet Youth program, the RCMP Foundation and programs that preserve the military heritage of our region.

“We’re extremely grateful to those who have stepped up to support Lest We Forget - N’oublions jamais,” said Elisabeth Rybak, Honourary Colonel and Chair of Atlantic Maple Leaf. “Text2Give is a very accessible and easy way for people to support the cause.”

To donate to Text2Give, cellphone users simply text the word COURAGE to 45678 and $20 will be added to their phone bill.

This initiative has been set up thanks to the Mobile Giving Foundation Canada (MGFC) who provide a single “Mobile Giving Channel” that is compatible with most wireless operators.

“New Brunswickers have proven time and again that they are indeed some of the most caring and generous Canadians,” said Bernard Lord, President of the Canadian Wireless Telecommunications Association and MGFC Chair. “We are very proud to be a part of this initiative to so rightfully recognize those who have given so much of themselves to keep our country safe and secure.”

As the presenting sponsor of the Lest We Forget - N’oublions jamais event, BMO Financial Group is also jumping on board by informing customers about Text2Give in their branches across New Brunswick.

“BMO Financial Group is extremely proud to be a part of this important initiative and we are pleased to share in this announcement today,” said Cheryl Dawson, BMO Regional Vice President for Eastern New Brunswick and PEI. “Our long term relationship with the Canadian Defence Community represents a true privilege for us to help support our military clients and all the military families in need.”

Mayor George LeBlanc spoke about the significance of hosting this event in Moncton.

“Our community has lived through a difficult tragedy. Taking part in Lest We Forget ~ N’oublions jamais will help us to continue to heal and move forward,” said Mayor LeBlanc. “I am delighted that we will be hosting Kevin Vickers along with military and RCMP members, veterans, and family members for the November Tribute Dinner.”

About Lest We Forget - N’oublions jamai
Lest We Forget ~ N’oublions jamais 2015 seeks to promote remembrance and offer people from New Brunswick the opportunity to learn about our proud military history and the contribution made to Canada by men and women from our communities.

The event takes place over two days on November 10th and 11th and will consist of 25,000 square feet of historic displays, a large collection of modern and heritage military vehicles and the fundraising Tribute Dinner. The displays will be open on Remembrance Day at no cost to all members of the public wearing a legion poppy.

Over 700 people are expected to attend the black-tie Tribute Dinner on November 10th including political and military dignitaries, corporate and community leaders, veterans, and serving members. Canada’s Ambassador to Ireland and former Sergeant-at-Arms, Kevin Vickers, a New Brunswicker whose career exemplifies service to country, is the keynote speaker for the evening.

Chef Matt Pennell, a 2014 Winner of Chopped Canada, and a team of local and military guest chefs, will be serving a meal featuring local ingredients and inspired by traditional nineteenth century New Brunswick recipes. During the evening, historic vignettes will be performed that highlight iconic moments in New Brunswick’s military history.

Lest We Forget - N’oublions jamais has been designated an official “Yellow Ribbon” Support the Troops event by the Canadian Armed Forces Morale & Welfare Services.

About Atlantic Maple Leaf
Dedicated to raising awareness of the contribution and sacrifice of our men in women in uniform, Atlantic Maple Leaf has served as a catalyst for communities in raising almost $2 million for military wounded and their families from generous sponsors and donors in Atlantic Canada.

The next Atlantic Maple Leaf Lest We Forget-N’oublions jamais event will take place in Halifax, Nova Scotia 2017.

For more information or to purchase tickets to the dinner, please visit

Media contact:
Jane Harwood